Haku
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Deconstructing layers of luxury, branding and cultural production : insights into the value of art, beauty & fashion
(2023)
This study aims to deconstruct the layers of luxury branding, and cultural production, with a particular focus on the interconnectivity between art, beauty, luxury and fashion. The difficulty in defining luxury will be ...
Benefits of selecting suitable global ambassadors for luxury brands : case collaboration: Jisoo and Dior
(2024)
The goal of the study was to examine the advantages of using a suitable marketing strategy when hiring Global Ambassadors for premium brands. The study aimed to address the following question: "What benefits can a luxury ...

